The Magic Pencil - Creative agency Switzerland

THE MAGIC PENCIL WAS FOUNDED IN LAUSANNE BY PETER WHITESIDE OVER 20 YEARS AGO.

TODAY, OUR WORK RANGES ACROSS THE FULL SPECTRUM OF MEDIA FROM PERSONALISED COMMUNICATION TO AMBIENT MARKETING.

TMP PHILOSOPHY:
WE TRY TO FOLLOW THESE FIVE SIMPLE PRINCIPLES

• Every element in a communication must contribute to the central idea

• Each client is unique, no off-the-shelf solutions

• Great creativity is no use without excellent delivery

• Total transparency, no politics

• Our clients make the story. We tell it

AEG, ALCOA, AMICON, ANKER BANK, ASTRA PHARMACEUTICALS, CANON, CRYOVAC, DE LA RUE GIORI, FREWITT, NOKIA-MAILLEFER, NUTRACO, RIETER, SINTERCAST, SOCOREX, TETRA PAK

ALCYON, ALPVISION, DIGICALL, DIGITAL, FASTCOM, FRANCE TELECOM, LINKOM, LOGITECH, MEDTRONIC, PROSCOM, SICPA, SILICON GRAPHICS, URBANET

BRITISH EMBASSY, FIDIC, IUTA, UNI

BMW, BOMBARDIER, DUCATI, NISSAN

ANGLO IRISH BANK, BCGE, CITIBANK, KREDIETBANK LUXEMBURG, EUROPAY, FORTH CAPITAL, SWISS DERIVATIVES

BEAU SOLEIL, EHL, EPFL, HEC, IDC, IMD, SAN JOSE UNIVERSITY

DHL, TAG AVIATION

FARNBOROUGH AEROSPACE, SOLARTRON

AMPA, AIBA, APHRODITE HILLS, BEAU RIVAGE, CUNARD, EDELHOF HOTEL, EMI RECORDS, FISA, GOLDEN PUTTER CLUB, HOTEL YEARBOOK, LA MANGA, LE MIRADOR SPA HOTEL, NAUTILUS, PONT ROYAL, SAN ROQUE, UEFA, WARNER BROS, WELCOME SWISS, WORLD'S FINEST RESORTS

JOBLINE, PASSER & TABET, PHILIP MORRIS INTERNATIONAL

JACOB & CO, LOUIS FERAUD, PARMIGIANI

CHIC SERVICES, EVASION, RTSR

BETHRAIM, EBEN HEZER FOUNDATION, ICRC, IFFAMPAC, IFOTES, GLOBAL HARMONY FOUNDATION, LA MAIN TENDUE, OAK FOUNDATION, UN, WBCSD

COLUMBUS, EDEN SPRINGS, ESPA, JOHNNY WALKER, KODAK, KITKAT, MACCASH, SPRINGBOOST, MANOR, NESCAFE, NESPRESSO, MAGGI, NOMEN HEALTHCARE, PHILIP MORRIS INTERNATIONAL, PROCTER & GAMBLE, USHA, VIVACE, MERCK, ROUSSEL

OVER MORE THAN 20 YEARS, THE MAGIC PENCIL HAS WORKED FOR CLIENTS IN MANY FIELDS

AEG, ALCOA, AMICON, ANKER BANK, ASTRA PHARMACEUTICALS, CANON, CRYOVAC, DE LA RUE GIORI, FREWITT, NOKIA-MAILLEFER, NUTRACO, RIETER, SINTERCAST, SOCOREX, TETRA PAK

ALCYON, ALPVISION, DIGICALL, DIGITAL, FASTCOM, FRANCE TELECOM, LINKOM, LOGITECH, MEDTRONIC, PROSCOM, SICPA, SILICON GRAPHICS, URBANET

BRITISH EMBASSY, FIDIC, IUTA, UNI

BMW, BOMBARDIER, DUCATI, NISSAN

ANGLO IRISH BANK, BCGE, CITIBANK, KREDIETBANK LUXEMBURG, EUROPAY, FORTH CAPITAL, SWISS DERIVATIVES

BEAU SOLEIL, EHL, EPFL, HEC, IDC, IMD, SAN JOSE UNIVERSITY

DHL, TAG AVIATION

FARNBOROUGH AEROSPACE, SOLARTRON

AMPA, AIBA, APHRODITE HILLS, BEAU RIVAGE, CUNARD, EDELHOF HOTEL, EMI RECORDS, FISA, GOLDEN PUTTER CLUB, HOTEL YEARBOOK, LA MANGA, LE MIRADOR SPA HOTEL, NAUTILUS, PONT ROYAL, SAN ROQUE, UEFA, WARNER BROS, WELCOME SWISS, WORLD'S FINEST RESORTS

JOBLINE, PASSER & TABET, PHILIP MORRIS INTERNATIONAL

JACOB & CO, LOUIS FERAUD, PARMIGIANI

CHIC SERVICES, EVASION, RTSR

BETHRAIM, EBEN HEZER FOUNDATION, ICRC, IFFAMPAC, IFOTES, GLOBAL HARMONY FOUNDATION, LA MAIN TENDUE, OAK FOUNDATION, UN, WBCSD

COLUMBUS, EDEN SPRINGS, ESPA, JOHNNY WALKER, KODAK, KITKAT, MACCASH, SPRINGBOOST, MANOR, NESCAFE, NESPRESSO, MAGGI, NOMEN HEALTHCARE, PHILIP MORRIS INTERNATIONAL, PROCTER & GAMBLE, USHA, VIVACE, MERCK, ROUSSEL

OUR WORK RANGES ACROSS A FULL SPECTRUM

THE WHAT, THE WHY AND THE WHERE

CREATES A GOOD IMPRESSION. THEN REMINDS PEOPLE OF IT

CREATING EMOTION OR DELIVERING HARD INFORMATION – FIRST GRAB THE ATTENTION!

ADVERTISING WITH MORE TIME AVAILABLE

CATCHING THE EYE AND JOGGING THE MEMORY

THE EMOTIONAL MOMENT OF DECISION

A FASTER WAY TO REACH A WIDER WORLD

THE SPIRIT OF THE MAGIC PENCIL IS LIGHT-HEARTED, OPTIMISTIC, FULL OF YOUTHFUL ENTHUSIASM. INSIDE, WE'RE ALL STILL CHILDREN. AND OUTSIDE? WELL, THAT'S ANOTHER STORY. PLEASE CLICK ON PICTURE TO SEE HOW WE LOOK NOW.

Managing director

Peter's the boss and founder of the Magic Pencil. He oversees the company when he's not driving up or down mountain passes at the weekends.

There is virtually no job he can't do... he's our creative guru (and of course a genuine English gentleman).

He lists his interests as music, collecting, model-making and cars.

The real truth is – it's cars... cars and more cars!

Art director

With more than 20 years in the design business, Blaise looks over the creative department with Swiss precision.

His practical jokes often get him into deep waters (being a keen scuba-diver helps him out a lot).

He has stared a Tiger shark in the face which, he says, was a good training for dealing with clients.

Art director

When he's not on the golf course, trying to get his ball into the hole (or being mistaken for Steven Spielberg) he's trying to come up with a hole-in-one for the clients, so he says.

Try to get hold of him on Thursdays or Saturdays, he usually plays golf.

Graphic designer

If you want to know about films he's your man, being a keen collector of DVD's (it's rumoured he has more DVDs than Video Folies).

And when it comes to 3D computer drawing, he's a wiz (he's also pretty good at making furniture).

Junior designer

Can often be seen driving around in a French classic car, she is the quietest member of the creative team (except when she's behind her drumkit playing in her band).

Account director

Frederik or Fredo as he likes to be called, is our Account director.

He's the man to talk to if you need anything done (and being half-italian, he really likes to talk!) you will often find him engrossed in gourmet guides or concocting new recipes.

He’s a true epicurean.

Account manager

His American accent gives away his origins, he is our Account manager and he is one of the friendly links between us and our clients.

Apart from painting and family, his interests are snowboarding, biking, running...

In fact, he's a genuine, all-round sports freak!

Administration

Being Swedish and a mother, she is sorting out all the things to keep us, our suppliers and clients happy.

Her interests include flea-markets (collecting weird stuff), history and genealogy, but does she spend much time on them?

'You must be joking I've got a full-time job, two children and a husband!'

Senior copywriter

Complements the magic of our images with logic of words.

His interests are 'Proper music, messing about in the workshop, and enjoying the peace that comes to a man who has given up golf!'

Photolitho & production

When it comes to photolitho, retouching and flying, Eric's your man.

Whether in the air or on the ground, he knows how to meet everybody's expectations and deadlines.

He is a highly experienced pilot who enjoys the solitude of the sky and vintage aircraft, but we think it's because nobody will fly with him!

Melissa is into all kinds of dancing – from classic to breakdance. She is a keen photographer and finds it really hard to leave a Sudoku puzzle alone. Melissa is the baby of the team.

WE COMBINE ENERGETIC NIMBLENESS AND LOCAL KNOW-HOW WITH THE SCOPE AND RESOURCES OF A NETWORK OF INTERNATIONAL SPECIALISTS

Our London-based partner in media planning and buying.

Swiss-based printer delivering high quality offset and digital print.

Our sister studio in the UK specialises in brand development and communications through Creative Enablement™

Designs and builds exhibitions and interior designs

Audiovisual global solutions

A global agency which delivers high-quality retail solutions.

Designs and produces all forms of interactive and electronic media

A specialist in virtual reality and 3D animations

Foreign copy adaptation & transcreation

MAGIC PENCIL DETAILS

For further information about The Magic Pencil and Broadband CreativityTMP please email
Fredrik Karlström or Blake Bentzen on:
magic@tmp.ch

Magic Pencil
Rue de Lac 12 CP 112
1006 Lausanne
Switzerland
T : +41 21 811 37 37
F : +41 21 802 63 30

TMP/Chaos
32 High Street
Guildford Surrey
GU1 3EL England

Chaos / AEP
76-78 Charlotte Street
London W1T 4QS
England