The Magic Pencil

The Magic Pencil - Creative agency Switzerland

TMP

THE MAGIC PENCIL WAS FOUNDED IN LAUSANNE BY PETER WHITESIDE OVER 20 YEARS AGO.

TODAY, OUR WORK RANGES ACROSS THE FULL SPECTRUM OF MEDIA FROM PERSONALISED COMMUNICATION TO AMBIENT MARKETING.

TMP PHILOSOPHY:
WE TRY TO FOLLOW THESE FIVE SIMPLE PRINCIPLES

• Every element in a communication must contribute to the central idea

• Each client is unique, no off-the-shelf solutions

• Great creativity is no use without excellent delivery

• Total transparency, no politics

• Our clients make the story. We tell it